UI concept designs (phone template by freepik)
The above UI concept designs were created for a private client aiming to promote a health application focused on encouraging healthy habits and overall wellbeing. The app incorporates gamification through a farming simulator, allowing users to select an avatar, unlock customizable costumes, and nurture their virtual garden by achieving specific health goals. To appeal to an older demographic while maintaining engagement and avoiding a clinical aesthetic, an Australiana theme was adopted. This project was developed up to the proof-of-concept stage.
Base character design.
Each character was designed to be simple and easy to view on different platforms while still maintaining it's unique characteristics. Users can choose between avatars (each avatar is based on an Australian animal).
Custom costumes for characters.
When the user reaches certain goals they can unlock costumes. Each costumes have been heavily influenced by Australian 90s/000s pop culture.