Approach Mobile Application Mock-ups. All stock elements are from creative commons.
In 2021 I worked with the mobile application company Approach to create concept designs for their most recent mobile application. The location-based application allowed the user to connect with nearby users and introduce themselves through their smartphones, before getting to know them in real life. The application allowed the user to confidently connect with people around.
Users uploading their own images, and providing a snapshot of their personalities, was a vital component of the mobile application. Due to this, the UI designs focused on minimalistic visual elements and lots of white space, allowing the photos to be the main focal point of the designs.
Functionality mock-up. Nearby user profiles.
Initial Concept Designs
The first iteration of visual branding.
First design iteration of user profiles and functionality
Initial UI concept designs. This design had too much yellow and needed to focus more heavily on the photographs than the brand's color palette. Designs were changed to be almost entirely made up of photos (allowing the user's unique personality to shine through).
