Emily Jayne's Little World was my online and local market store, focusing on providing quirky illustrative cards. The illustrative cards incorporated both traditional and digital illustrations within a cute visual aesthetic. Consistent visual branding was used to create consistency between both the real world and online platforms of this retailer. 
The above images were created as a part of a Valentine's card release. All images were created using analogue drawing skills before being traced and rendered digitally. 
Though these illustrations are digitally created or enhanced they have a strong hand-drawn aesthetic, which was intertwined with the visual branding both online and physical presence. This was achieved through the choice of typography (hand-drawn aesthetic) and visual shapes that could be translated easily to analogue imagery (speech bubbles, etc). The overall effect was a visual brand that highlights the intertwined digital and analogue nature of the design of the product.

Visual branding used in markets.