Emily Jayne's Little World was my online and local market store, focusing on providing quirky illustrative cards. The illustrative cards incorporated both traditional and digital illustrations within a cute visual aesthetic. A consistent visual branding was used to create consistency between both the real world and online platforms of this retailer. 
Above images were created as apart of a Valentines card release. All images were created using analogue drawing skills before being traced and rendered digitally. 
Though these illustrations are digitally created or enhanced they have a strong hand drawn aesthetic, which was intertwined with the visual branding both online and physical presence. This was achieved through the choice of typography (hand drawn aesthetic) and visual shapes that could be translated easily to analogue imagery (speech bubbles, etc). The overall effect was a visual brand that highlights the intertwined digital and analogue nature of the products design.

Visual branding used in markets.