Suppart (a mash up of the words support and apart) is a fictitious product that helps women detect early signs of Breast Cancer. The product takes the form of a bra that scans breast tissue and lights up if cancer is found. This is the branding campaign to support this product. The products main goal is to encourage women (especially younger women) to regularly check their breast for early detection of cancer. As well as women who have had breast cancer in the past. The imagery aims to still be thought provoking but less intimidating (which normally scares women) then current breast cancer awareness material.